Chicago Marketing and Sales
Build funnels. Fill them with Leads.
Chicago growth Labs is in the business of building funnels and filling them with leads that convert.
We offer fractional CMO services for established businesses needing to define funnel architecture and channel strategy, and highly effective outsourced marketing coordinator services for growing businesses.
Better websites, landing pages, forms.
Chicago Growth Labs partners with organizations across the spectrum to build high-impact web experiences – from strategic websites to optimized landing pages and forms.
Leveraging senior-level expertise, we cut through complexity and work within your existing technology and processes, ensuring your web presence is a powerful, results-driven asset, not a drain on resources.
Better Data
Getting better leads starts with getting better data. We efficiently source qualified profile, business, and enterprise data, finding solutions that fit your budget and existing systems.
We also ensure you capture the engagement data needed for true lead qualification. By combining these data-sets, we give you the powerful 360-degree customer view required to drive targeted, effective growth campaigns.
Better Campaigns and Content
Stop guessing and start converting with better campaigns. You don’t need to hire a full-time team to master every channel – from Email and Marketing Automation (SFMC, Hubspot, Pardot, MailChimp) to paid media (Google Ads, LinkedIn Ads, Social Platforms) and even Event management.
Chicago Growth Labs provides the senior expertise to manage the work, leveraging a wide array of tools and platforms.
Fill the Funnel: Campaigns + Content that Convert
Expand your reach and bring qualified leads into your ecosystem and your inbox.
Build the Funnel: Automate Lead Generation, Conversion, Customer Loyalty
Integrate your existing tech stack, vendor-network, payment technology, proposals, quotes, estimates into your pipeline. Automate and grow.
Connected CRM and Pipeline
Gain a complete, actionable view of your customer journey with a connected CRM and pipeline. We help you centralize customer data, enabling better prospect qualification and an improved customer experience.
By accurately classifying Leads, Opportunities, Deals, and Customers, you get a full view of your funnel. This allows you to measure every interaction’s impact, leveraging tools like Salesforce, Hubspot, Notion, and getting more out of exisiting excel spreadsheets to drive loyalty and growth.
Connected Customer and Financial Data
Connect your customer and financial data to drive profitable growth. We help you assign financial value to customers and their activity by modeling sales and transaction data against growth insights. This allows for a scientific approach to qualifying opportunities and nurturing loyalty through predictive scoring.
Understand the financial impact of your pipeline, including value from referrals and events, and project close rates with confidence. We integrate and optimize data from tools like Stripe, Quickbooks, Airtable, Zapier, Excel, and Notion to give you this critical visibility.
Connected Reporting and Forecasting
Know your numbers and forecast growth with confidence. Chicago Growth Labs provides the connected reporting and forecasting capabilities you need to understand pipeline value by channel and use it to accurately project close rates. We set up comprehensive growth reporting that gives you insights across the entire customer journey, ensuring you understand the path from campaign engagement to loyal customer.
We are proficient in leveraging and connecting data across a wide range of tools, including Tableau, PowerBI, Looker Studio, Excel, Airtable, Notion, Hubspot, Salesforce, Dynamics CRM, and Datorama (Marketing Cloud Intelligence).
Fill the Funnel: Campaigns + Content that Convert
Expand your reach and bring qualified leads into your ecosystem and your inbox.
Better websites, landing pages, forms.
Chicago Growth Labs partners with organizations across the spectrum to build high-impact web experiences – from strategic websites to optimized landing pages and forms.
Leveraging senior-level expertise, we cut through complexity and work within your existing technology and processes, ensuring your web presence is a powerful, results-driven asset, not a drain on resources.
Better Data
Getting better leads starts with getting better data. We efficiently source qualified profile, business, and enterprise data, finding solutions that fit your budget and existing systems.
We also ensure you capture the engagement data needed for true lead qualification. By combining these data-sets, we give you the powerful 360-degree customer view required to drive targeted, effective growth campaigns.
Better Campaigns and Content
Stop guessing and start converting with better campaigns. You don’t need to hire a full-time team to master every channel – from Email and Marketing Automation (SFMC, Hubspot, Pardot, MailChimp) to paid media (Google Ads, LinkedIn Ads, Social Platforms) and even Event management.
Chicago Growth Labs provides the senior expertise to manage the work, leveraging a wide array of tools and platforms.
Why Chicago Growth Labs?
Experience Across the Spectrum
We bring senior-level expertise honed at companies of all sizes, from large global enterprises to agile tech startups. This means we understand the unique challenges and opportunities at every stage of business maturity.
Technology and Data Obsessed
Our focus is on driving results, not pushing specific platforms. Whether you have a sophisticated MarTech stack or are primarily working with spreadsheets, we can leverage your existing resources effectively to extract insights and implement growth strategies.
Results-Driven and Hands-on
We don’t just provide recommendations; we roll up our sleeves and work with you to implement solutions. Our background is rooted in achieving measurable outcomes, from increasing user engagement on social platforms to driving significant revenue and asset growth.
Future Proof Frameworks
We build systems and strategies that are designed to scale with your business. The foundations we lay will support your growth trajectory, ensuring your marketing operations remain efficient and effective as you expand.
Community over Profit Margins
We aren’t going to offer you a growth “hack” at 90% profit margins. We will only take on clients where we add measurable value, at costs they an reconcile.
Born in Chicago.
Founded in 2019 under the name “Venture 415”, Chicago Growth Labs is a company born from opportunity. A connection at an infosec start-up reached out for help in evaluating vendors ahead of an investor pitch. After researching vendors, tooling and processes – I quickly realized I could exceed the project requirements for a fraction of the cost, and in a fraction of the time.
This project opened my eyes to the market for these types of services, and the over-priced half-baked “solutions” that exist in the space. So, we built the lab to give businesses access to tried, practical, price-aware growth solutions that deliver measurable ROI.
Reach out directly: [email protected] or +1.630.536.6343
About Chicago Growth
Labs
